Search Engine Optimization Company

Writen by Rani Prabha

Search Engine Optimization is basically a research work to rank high in search engines. It is a research work because the ranking of a site keeps changing according to the various algorithms of various search engines. An optimizers needs to keep a constant eye on these algorithms, study them and optimize their sites accordingly. Thus a SEO has a lot to study as there are so much search engines with their own algorithms. The most popular of these search engines are Google, Yahoo, MSN, Alta-Vista, Lycos etc.

Search Engine Optimization Facts

Google Algorithms and Updates

Google is considered as king of Search Engines. It has most the most confidential and complex algorithm ever yet. Beyond, Search Engine Ranking Position [SERPs], it gives Page Rank to every site depending upon their back links. Still, it doesn't not allow you to increase your back links by any other means. Google updates their algorithms after sometimes and that algorithm update is considered very important among the optimizers. The recent algorithm update of Google ended up in December 2005 and was known as Jagger Update. It was the first update after Florida, which occur in November, 2003

Google Sandbox

Those sites, which uses unethical means to get good SERPs are banned or penalized by Google. One such penalty is Google sandbox. It is still not sure that whether Google Sandbox exits or it is just an assumption. Whatever it may be, this has been assumed that Google Sandbox is an algorithm which Google use to penalize any site. Once a site is in Sandbox, it can be suffer in various ways, like:

• The site is removed from Google SERPS, and Googlebot stops crawling or indexing it.
• The site gets crawled and but doesn't appear in the SERPs.
• The site can get sand-boxed on only one or few keywords, though the site gets regularly crawled and remain on SERPs for other keywords.
• Only few pages of the site can get sand-boxed while the other being treated normally by Google.

Rani Prabha writes about Search Engine Optimization Company in India.

Search Engine Optimization For Blogs

Writen by Priya Shah

Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site's navigational structure and linkage.

Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML.

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page.

But depending on the blogging service or software you use, the results may look somewhat different.

If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages in the search engine results pages.

Here are the most important rules to follow to get your posts listed for keywords of your choice.

1. Use your primary keyword in your blog domain

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for.

For example, if you want your blog to get found for the keyword "rss" get a domain with the keyword "rss", or use the keyword in a subdomain as in

http://www.rssnewssite.com/blog/

Getting a domain name with your own name might make for good branding, especially if yours is a personal blog.

But if you're doing it for business and want the targeted traffic to flow your way, keywords in the domain or subdomain are a move in the right direction.

2. Use your primary key phrase in your blog header tags and the title of your posts

If your primary key phrase is "business blogging" make sure that the word business, or blogging, or both, appear in your blog headers (the H1 or H2 tags) as well as the title of each of your posts.

Most blogging software will take the keywords in your post title and put them into the file name of the permalink posts it creates.

For example, if you have a blog on Blogger and title your post "Search Engine Optimization For Blogs", Blogger will automatically create a page with your post and name the file "search-engine-optimization-for-blogs.html" or something similar.

With other server-side software like Wordpress and Movable Type, you may require the mod_rewrite command to save the title of your entries as a permalink.

3. Use your secondary keywords in the body of your post

If you want to get listed for secondary keywords use them infrequently in the body of your post and pepper your blog titles or links with them appropriately.

Don't overdo this or your posts will end up sounding unnatural and spammy to readers.

4. Use your keywords in the anchor text of links

Keyword in links have more importance than simple text.

Use your primary and secondary keywords in the anchor text of links when linking to other blog posts or to other pages on your main site.

Link keywords where they naturally appear in the body text, but again, don't overdo it, or you'll end up with spammy looking pages.

5. Make sure search engines can spider your blog easily

Set up your blog so that the side navigation bar is present on all pages.

Make sure your archives and previous posts are accessible from all pages of your blog so they get spidered easily.

6. Get backlinks from other blogs or websites

Links pointing to your blog or posts are essential to build pagerank and make your blog rank higher in the search engine listings.

I've seen many people recommend Blogrolling as one method of building links to your blog.

BlogRolling is a one-stop linklist manager for your blog or journal. http://www.blogrolling.com/

But all this service actually does is give you a bit of javascript code that "calls" the links.

As far as search engine rankings go, this method of linking is of little use, because spiders can't read external javascript code.

Instead I recommend that you focus your linking efforts on the methods here.

Submitting to Blog Search Engines and Directories:

Submitting your blog and RSS feed to blog search engines and directories is essential for getting high-quality links back to your blog.

Here is the best list I've found of places to submit your feed or blog.
http://www.masternewmedia.org/rss/top55/

Link Exchanges:

Many similarly-themed blogs are often willing to exchange links with other blogs and form richly interlinked networks or communities. Link exchanges with other blogs are easy to implement with most blogging software.

Trackbacks:

You can also get links back to your blog using trackbacks. One of the disadvantages of using Blogger is that it does not automatically create trackback urls that others can use to link back to your posts.

Haloscan is a free service that will automatically add comments and trackbacks to your Blogger blog.
http://www.haloscan.com

But if trackbacks are an important component of your linking strategy, I would advise using another software or system that adds this feature automatically.

Comments:

You can also get back links to your blog by posting legitimate comments in response to posts on other blogs.

7. Update frequently

There's no better food for search engine spiders than fresh content.

Post and update your blog frequently using all the rules outlined above and there's no reason why your blog will not get you top rankings in a short period of time.

8. Stay put

Once you create your blog, try to stick to the same domain and blog host or system for as long as you continue to publish.

You could end up losing a lot of your traffic, your readers and all your search engine listings if you decide to move.

For more ways of building traffic to your blog, read the article "How To Build Traffic To Your Blog"
http://www.blog-maniac.com/build-blog-traffic.htm

Priya Shah is a partner in the search engine marketing firm, SEO & More and writes an online marketing blog. Request the whitepaper Boost Your Search Engine Visibility With Blogs And RSS.

This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.

Search Engine Optimization for Beginners

Writen by Jack Humphrey

If you are confused about terms like "search engine optimization" or having a "search engine friendly" site, then listen up! I am here to help.

Depending on how long you have had, or considered having, a website online, you have heard terms thrown around like the above or even worse, acronyms! SEO comes to mind.

Really there is not that much to fear even if you have no idea right now what is really meant by having a search engine friendly site.

Here is what search engines like to have in their results when people type in keywords:

1. A site with lots of content.

2. A site with UNIQUE content (Original - meaning you wrote it or you paid someone to write it for you.)

3. Sites that are well organized link-wise (meaning simple navigation from the main page of your site to every other page of your site.)

4. Sites that have links pointing to them from other popular, relevant sites. (sites that are similar in content to yours but that are not in direct competition with yours in content)

5. Sites that change regularly (not static but always growing with new content on a regular basis)

6. Sites they can read. (search engine robots cannot read javascript for instance and therefore you get no credit for whatever content is in that application on your site)

7. Tightly themed sites. It is easier for an engine to rank your site properly (where you want it to be) if you are not all over the map in content.

Exception: Portal sites or directories. But this is an item for another article all together

What About The Complicated Stuff?

There really isn't anything complicated about what the search engines want. But if you have stumbled into a search engine forum you were likely blown away with comments and tips that were completely over your head.

There is a difference between basic, standard optimization and the stuff they talk about in those forums. While visting SEO forums is good to keep up on new things as you go along, many people get confused and the forums are the breeding grounds for confusion when you are a beginner.

Try to learn advanced SEO from noted experts in the field rather than taking anything in chats or forums as gospel. A lot more people THINK they know what they are doing than actually do.

Remember that anything someone is willing to give away for free which, if it works, could be worth tens of thousands of dollars in high rankings resulting in high sales, is probably something that is old hat and not effective anymore.

But for now, you have a lot of work to do on the basics. The advanced stuff can come later. Relative to the advanced SEO, getting the basics right is the most powerful move you can make because you are going from zero to moving up in rankings by, many times, tens of thousands of spaces in a relatively short time.

Advanced SEO focuses on moving your site from high rankings slightly higher rankings.

Keywords

Your content is the most important thing about a website. It must be friendly to the search engines meaning no special java script or other stuff. Just good old fashioned HTML. You will do fine with PHP, SHTML, and other things, but for the purpose of this article, HTML is the way most people construct their sites.

You should use a good density of your main keyword phrase for each page of your site within the content. If you are going after a high ranking for the phrase "dog leashes" you need to have that phrase in the title of the page and throughout the content.

Programs that are great for analyzing your site and giving feedback on how to improve your rankings don't come any more highly recommended that Internet Business Promoter from Axandra.

More Info: http://www.Axandra.com/go.to/jdh358

Nice thing about the software above is that it teaches you search engine optimization while it works on your site. So having it is like having a course on optimization while your site is altered for the best placement in the search engines at the same time.

The main recommendation I have for people starting to deal with optimizing their sites for the engines is to take things one at a time and get the basics down before you start messing with advanced strategies.

And when you start down that road, information you pay for is usually more accurate and more valuable than hanging around in forums. High rankings are worth a LOT of money and people don't work hard to become experts just to give that information away.

Good luck and get to work!

Jack Humphrey is the CEO of http://WebFoxMedia.com, an online marketing consulting firm that focuses on publicity, traffic generation and website development for small to large companies.

Search Engine Optimization: Fact & Fiction

Writen by Adrian Mullan

Search engine optimization is one area of the Internet that has become clouded in a lot of hype, myths and rumors. While common sense comes in handy, we wanted to help clear up some of the confusion.

Here's a list of the most common search engine myths...

FICTION: Catering for search engines is a waste of time.

FACT: Research shows that 85-95% of users start at a search engine to find what they're looking for. As a website owner, it's worth spending a little time to understand how search engines work. While competition for top positions can be intense, a high ranking on a major search engine can drive substantial amounts of traffic to your site.

FICTION: Submitting your website to hundreds of search engines will bring you thousands of visitors.

FACT: While it sounds like a tempting offer, the reality is that these offers are bogus. What they are failing to mention is:

a) While there ARE hundreds of search engines - the Top 3 (Google, Yahoo! and MSN) account for almost 90% of all search traffic.

The rest of the search engines are so small that you've probably never heard of them. In other words, there's no point getting listed in a search engine that nobody uses - so concentrate on the big players.

b) You need to do more than just 'submit' your website

Submitting your website and getting a top ranking in a search engine are two very different things. Just because your site has been submitted doesn't mean you'll get any traffic.

Research shows that the majority of people who use search engines only look at the first two pages of results.

So while you may be 'listed' in a search engine, you'll get zero traffic if you're located on page 17 or 40 of the search results. Nobody ever gets that far down the list - you need to be on page one or two to get any real traffic to your site.

FICTION: If I submit my website today, I'll see instant results.

FACT: It takes time to get good rankings. Your site may appear in search engines within six to eight weeks, but it takes months of continuous work to achieve top rankings.

FICTION: 'Meta Tags' are the secret to getting top search engine rankings.

FACT: 'Meta Tags' are keywords that are hidden within the source code of web pages.

Meta Tags are virtually irrelevant in the ranking algorithms of the top engines today.

In the early days of the Internet, search engines paid close attention to the Meta Tags contained within a website - but those days are gone.

Once people worked out that Meta Tags were part of the search engine formula, they started abusing the system by placing irrelevant keywords in their Meta Tags.

As a result, search engines have become a lot smarter and many (including Google) pay very little attention to the Meta Tags included on your web pages.

However there are other areas that search engines pay close attention to, which are covered later in the course.

FICTION: I should cram as many keywords as possible into my site.

FACT: Although you do need keywords on your site, you only need keywords that are directly related to the theme of your site. Your keywords should be naturally incorporated within the content of your website. Simply repeating the same keyword over and over again will do nothing to improve your search engine rankings.

FICTION: Joining a link exchange or 'free-for-all' link program will boost your search engine rankings.

FACT: Free-for-all (FFA) linking schemes do not improve your search engine rankings. In many cases they will often do a site more harm than good.

While search engines do take into account the amount of incoming links to your website, quality is more important than quantity.

Where possible, you should aim to collect links from websites that are related to the theme of your website.

For example, if you run a roof repair business, getting hundreds of links from sites selling Viagra is not going to improve your search engine results.

On the other hand, links from builders, tradespeople and roof tile companies will help direct the right type of traffic to your site.

FICTION: To get good search engine rankings, I have to pay thousands of dollars to outside search engine consultants.

FACT: Reputable search engine consultants can be helpful in specific scenarios, but for the most part there's not much an outside consultant can do that you can't do yourself.

Getting good rankings is simply a case of old fashioned elbow grease. It's a three step formula:

1) You need to build a website that is search engine friendly.

2) Your website needs to have plenty of relevant content.

3) You need lots of incoming links from good quality websites.

Adrian Mullan is the author of 'The Internet Demystified' and founder of WebDummy.com, which is a popular search engine optimization resource for small business owners.

Search Engine Optimization Explained

Writen by Ted Prodromou

Search Engine Listing And Optimization

In the world of website marketing, search engines are an essential key to success. They are the most important way to bring traffic to your website. Understanding how search engines work and what they require is an important first step to harnessing their marketing power.

The two types of search engines can be characterized as active and passive. An active engine utilizes crawl technology that constantly searches out websites, adds them to its database and creates listings automatically with what it finds. Passive engines require registration of your website directly with them and rely on editors to add your site to their directory. As search engines have evolved, many have adopted a combination of passive and active strategies.

Search engine optimization is the utilization of techniques that will assure that search engines find and include your website in their databases. There are proven methods to search engine marketing involving website design and content adaptation, and keyword strategy. The primary goal of these methods is to bring traffic to your site. The secondary goal is for that traffic to be targeted to your product. In the internet marketing game, exposure is essential. But marketing efficiency requires effective exposure to the right prospects.

Customer Delivery By Search Engine

Valiss's knowledge of search engines and how to position your website for optimal exposure can help your website top its market. Search engine optimization must be a central part of your internet marketing plan. By refining your website, Valiss will enable search engines to deliver more of your prospective customers to your site.

Ted Prodromou spent over 25 years in the computer industry working for IBM, Digital, and Cellular one. Today he's the owner of Valiss IT, a consulting firm that provides small business coaching and marketing help. He’s also a certified personal and professional coach.

Ted has created and led many coaching workshops and today is helping small businesses automate their marketing with his latest coaching program, "Attract Clients While You Sleep". For more information visit http://www.valiss.com/specials.

If you would like to download his free report "How To Attract Clients While You Sleep" visit http://www.valiss.com/specials.

You are free to distribute this article, providing it remains unchanged and with the resource / bio box attached.

Search Engine Optimization – Back to Basics

Writen by Paul Callis

An organic search engine ranking is the more cost effective method. There is a lot of time and work that goes into making a website search engine friendly to get good rankings and even longer to build up good quality links.

The only downside to organic search engine placement is the time required to get your website to the top, but once it is, you will reap the long term benefits for ever. Do not expect search engine optimization to work miracles overnight, it takes time, hard work and a lot of patience. The average time for a new domain name to rank well on Google is around 6-8 months now a days, as a new site do not get placed well until they have been up and running several months, so that Google know the site is genuine.

Building Link Popularity is a very important aspect of any effective Search Engine Optimization campaign today. The off page factors such as link popularity, Page Rank and Anchor Text in incoming links play a major role in your site's ranking in the search engine results pages. More and more major search engines, including Google, Yahoo, MSN, Ask Jeeves, AltaVista etc. rely on off page factors such as 'Link Popularity' to establish the importance of your site in order to give it a high ranking. Now website optimization is not enough to get you good search engine rankings. A large number of good incoming links help your website beat competition to rank high in Search Engines.

There are two types of links you can establish on the web. One way is to trade links with other website's, you give a link from your links Page on your site to the partner sites in return for their site linking to you. The second method is to establish one-way links, which are very hard to obtain and can be very costly. Both are extremely beneficial in gaining higher search engine rankings. Building Link Popularity is a very long and time consuming process, hence why many website owners employ the services of us to help them spend more time on other time consuming aspects of their business, such as running a shop etc.

More information on Search Engine Optimization can be found at the author’s website at http://www.seogeek.co.uk