Internet Marketing Solutions Should Recognise That Google Likes Articles
Writen by David FerrersIf your web site is not getting the traffic you want here's a simple Internet marketing solution that can help you put it right.
Let's just take a brief look at how search engines decide where to list web sites in their returns.
When a search engine spider like Googlebot finds a web site it immediately asks itself: “what's this page about?”
At this stage it's looking for keywords which describe the content of the page. It needs to find those keywords in the page title and near the top of the text.
The 'best guess' of the search engine gurus is that Google is not currently paying much attention to the 'Content' or 'Keywords' parts of a web site's page properties. (This situation could change at any time should Google decide to amend its algorithms).
However, we are convinced that MSN pays significant attention to page property 'Content' and 'Keywords' meta tags. We find that we can achieve high search engine position on MSN very quickly by writing our page properties with care.
If it is true that an important Microsoft business objective is to attack Yahoo's position as the number two search engine, then it makes good sense to prepare your pages so that they are well positioned to take advantage of future MSN advances.
For the time being Google is king of the search engines and your Internet marketing strategies should be geared to ranking well on Google. This search engine should be your number one priority. Any solution you develop should be geared to Google success.
So, having decided what your page is all about by looking at the keywords, how does Google then decide how highly to index your page?
The current belief of the best search engine watchers is that it asks itself “what do other web sites think of this site?” In other words it starts to make notes about the links coming in to your site from other web sites.
Basically the more links Google sees coming in to your site the more likely it is to think: “this site is widely regarded as being an important source of information about the subject (main keyword) of your page.”
The importance of incoming links has given rise to a number of good software products that can help you to exchange links with other web sites. We recommend the best of these important products on our web site.
BUT, Google is smart. Google doesn't just look at the gross number of incoming links; it also considers other factors. The most important of these is probably the CONTEXT of your incoming links.
This probably means that it will place greater value on links coming from web sites that have similar content to yours, from directories that have similar content to yours and ABOVE ALL from ARTICLES on other web sites which are specifically about the same subject as your web page, which mention your web page and link to your web page using the keyword that is the subject of your page.
This is exciting because it means that articles that link to a specific page on your web site using the keyword which is the subject of your page probably score very highly with Google.
So, if insufficient traffic is your internet marketing problem, I suggest that one very important part of your solution is to write well structured articles and publish them on web sites which are authorities on similar subjects to your web site.
David Ferrers and his team at The Online Business Academy develop advanced Internet Marketing Solutions for businesses who need high search engine positions in the UK and around the world. They also offer companies a FREE Web Site Effectiveness Check.
